Brand Strategy & Design Workshop (Part of Supercharge Your Purpose – Communications Training Webinars that Drive Organizational Success)
Brand Strategy & Design
September 22, 1:00 PM – 2:30 PM ET
Recordings of the webinars will be provided to registrants. Please note, all participants will receive a confirmation email and a link to join the webinars through Zoom. This webinar will help your organization’s brand build greater volunteer, staff and supporter alignment, increase fundraising opportunities and enhance market positioning. This webinar provides you with valuable insights and practical skills to create and implement communication strategies that successfully meet your organizational objectives.
Strategic Communications Planning
September 29, 1:00 PM – 2:30 PM ET
In this webinar, you’ll examine the elements necessary to create a strategic communications plan and engage in practical tactics you can use to implement communication strategies that meet your organizational objectives.
This webinar is an ideal introductory training opportunity for junior communications staff, subject matter experts, and program leads who are involved in developing and executing communications plans or campaigns, and crafting messages for the public.
Brad Pearson is a digital and print design professional with over 20 years experience. He’s equally at home in the technical and creative worlds—the type who works with colour theory and code. He learned the ins and outs of print and web design working on corporate projects for companies in the real estate, telecom and energy sectors before transitioning to the environmental nonprofit sector. His professional passion stems from a love of design and respect for technology’s capacity to empower communications for positive social change.
Keith Treffry is an award-winning communications strategist with close to 25 years of experience in senior communications roles, including 17 years in the non-profit/charitable sector. He is highly experienced in marketing communications, public relations and business strategy. He has lead organizational branding and re-branding; strategic planning; internal organizational development reviews; and diversified funding programs.
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